How much do you think carbonated beverages were worth globally in 2019 (think: market size)? If you’re in the industry, it may not surprise you to learn that the global carbonated beverages market size was valued at approximately $407 billion in 2019. What’s more, this market size is anticipated to keep growing. From 2020 to 2027, the compound growth rate is projected to be 5.1% annually. That’s a pretty large market for carbonated beverages, wouldn’t you say?
In this blog, we’ll explore four key trends that drive carbonated beverage sales up.
Trend 1: Gen X and Gen Y Love Their Bubbly Waters
La Croix. San Pellegrino. Spindrift. Bubly. The list goes on. As it turns out, the younger generations—Gen X and Gen Y—love their bubbly waters and carbonated drinks. And they particularly love it when it is flavored with a touch of fruit—lemon, grapefruit, tangerine. The possibilities and “healthy” fruit-flavored combinations appealing to this target market are endless. According to Grand View Research’s market analysis1 of the carbonated beverage industry,
“The buyers prefer such drinks as they have an acidic bite and produce a pleasant tingling and offer cooling sensation with every sip.”
What gives bubbly its bite? Carbon dioxide, of course. Fizzy water or bubbly water or seltzer water is simply water that has been infused with carbon dioxide gas under pressure.
Trend 2: Classic Soft Drinks are Holding Strong
Taking half of the global market share for 2019? Carbonated soft drinks. From the iconic Coca Cola and Pepsi to Sprite and Fanta, that’s no surprise. Classic soft drinks never go out of style, even with newcomers like the carbonated sports energy drink (see below) on the rise. New marketing of old classics continues to move soft drinks off the shelf. Grand View Research reports that “product innovation is one of the major moves that most companies have been opting to enhance their revenue.”
Trend 3: Carbonated Sports Energy Drinks are on the Rise
If you haven’t tried a carbonated sports and energy drink, it’s likely in the near future that you will. This segment of carbonated drinks is expected to grow the fastest of all the competition with a 7.2% compound annual growth rate over the next six years. Last year, VPX Sports launched Noo Fuzion, its “line of carbonated ready-to-drink pre-workout beverages”— “capable of inducing lean muscle growth” and boosting energy.
Trend 4: The Masterful Pairing of Carbonated Drinks with the Perfect Food
Finally, the last trend we are seeing is the powerful pairing of the right carbonated drink with the perfect food. Foodies and gourmands are touting pairings such as bacon, or stinging Sriracha, with cold cola; or pairing any carbonated beverage with foods as diverse as steak and Korean short ribs to strawberry milkshakes, clambake, and mushroom pasta. The pairing possibilities are endless. According to Grand View Research,
“These beverages are paired by contrasting or mirroring the flavor of the snacks. The contrasting flavor of snacks and drink works to complement each other. The fizz from an ice-cold drink helps in enhancing the mealtime experience.”
What’s the carbonated beverage industry without its carbon dioxide canister delivery? To learn more about CalOx’s products and services, contact us today.
1. https://www.grandviewresearch.com/industry-analysis/carbonated-beverages-market